Anisha Anand

Product Manager | MBA Candidate
I am a product manager with passion for building and executing on customer centric product strategies. My experience in managing digital products and portfolios at Kodak and TELUS has enabled me to drive decisions focused around customer needs, user validation, user research, analytics and data.
Bachelor’s degree in Interactive Arts and Technology has enabled me to continuously apply creative and strategic thinking. Meanwhile the MBA program at SFU has helped me grow my core business skills and acumen.
7 years 9 months
Product Manager - Brand Experience
July 2017 - September 2019 (2 years 3 months) Vancouver, Canada Area
Formulated and executed product strategy that included new vision, mission, stakeholder partnerships, structure, measurement KPIs, resourcing and budget

Monitored and communicated risk and mitigation plans for site migration projects and the TELUS brand affiliated product portfolios (i.e.: About TELUS, Future Friendly, Annual Report, Sustainability)
• Led the team using Agile framework - conducting needs assessments through discovery, user acceptance testing and analysis and consolidating requirements from key partners across organization
• Managed product roadmap that prioritized and sequenced tasks and iterative improvements backed by user validation and translated strategy into requirements for supporting vendors and team
• Implemented a governance model to ensure product is continuously maintained and meeting latest digital standards (design, brand, security, accessibility)
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Product Manager - Digital Review Board (DRB) January 2016 - July 2017 (1 year 7 months) Vancouver, Canada Area
• Managed a team of seven to effectively lead the Digital Review Board,
the governance program for all TELUS digital properties (web and app experiences).
• Chaired and facilitated governance activities involving vendor management, cross-functional stakeholders to address continuous improvement of the digital experiences across TELUS
o In 2016 alone, reviewed of over 104 digital experiences and projects ensuring that each meeting core digital standards for security, accessibility, design & brand, information architecture, and end-to-end user experiences
• In 2016, DRB was presented as one of the top three year-end digital team’s accomplishments for TELUS Executive VP of Consumer and Small Business solutions, David Fuller.
Communication Specialist (Digital Product Manager) January 2012 - January 2016 (4 years 1 month)
- Digital product manager for TELUS’ internal social tools (Habitat Social):
- Led and owned internal digital product’s vision, goals, and roadmap.
Drove product’s enhancement plans to launch by analyzing user behaviour, product requirements definition, metrics analysis, working with Business Transformation (IT) team to facilitate development, testing, and launch efforts. - Led SharePoint workshops where I engaged and trained over 200 TELUS Team members in each session, which ultimately drove important site planning and management best practices. This enabled building of a high performance culture and efficient operation.
- Managed vendor group (SAP Success Factors) relations to enhance platform’s user experience, efficiency and effectiveness.
- Applied organization’s business strategy in developing new internal digital tools & services to successfully evolve existing social products
- Designed and led interface usability studies to ensure successful implementation of web enhancements
- Mentored and managed priorities for team members to provide ongoing internal client support and coordinate the myHR site’s content revamp project. - Project Manager for the legacy platforms decommissioning project. Successfully worked with cross-functional teams while leading regular prioritization of timely key initiatives deliverables by the business unit owners - Strategized and designed a roadmap for the greater Corporate Communications team of how to successfully manage important
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communications that is mobile and agile. Newly designed solution offered
key metrics that measured and benchmarked the success of the planned and published communications.
- Provided end-to-end support for key partners and content primes within multiple online platforms.
- Optimized internal client facing processes that improved process turn around by 95%
- Continued to demonstrate a positive disposition while effectively managing with competing priorities within the allocated timelines.
Eastman Kodak
Web Publisher
July 2007 - January 2012 (4 years 7 months) Burnaby, BC, Canada
- Liaising with internal (Kodak’s clients and employees) and external stakeholders (customers and dealers) to resolve issues for the company’s websites, namely My Kodak Services (dealers’ and distributors’ website) and Services Knowledge Vault (employees website).
- Internationally collaborated and assisted Kodak employees, dealers, senior web applications specialists.
- Managed and published Kodak’s internal and international client’s website content using Content Management Systems (CMS), WYSWYG (What You See What You Get) applications, and other web development tools. That contributed in efficient and effective delivery of web services/operations.
- Trained international Kodak personnel on the company’s internal publishing processes and standards that brought uniformity and efficiency in the publishing process where training survey results proved exceptional communication skills (written and oral).
- Design released and maintained online training website for internal and international clients by critically analyzing content organization, innovatively planning, developing and implementing online SharePoint website containing all training materials. This improved the website’s navigation, search-ability, and content maintenance as a result resolved content management issues.
- Supervised and managed allocation of project tasks.
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- Expedited development stage by designing User Interface design models for Kodak’s online parts ordering application and form that helped in successful planning of new interfaces.
- Planned, organized, prioritized and delivered multiple projects while meeting tight deadlines
Simon Fraser University
Graphic Designer and A/V Technician September 2005 - August 2007 (2 years) Vancouver, BC, Canada
- Creatively designed graphics and flyers for SFU’s clients, SFU CD Labels, and Covers
- Developed web site design proposals
Used the following programs: Photoshop, InDesign, Flash, & Dreamweaver · Worked with Macintosh and PC computers
Academy of Martial Arts
Student Instructor (Sempei)
January 1998 - January 2003 (5 years 1 month) Surrey, BC, Canada
- Taught Martial Arts to students of 5 to 40 years of age with a class size ranging from 30 to 40 students. In addition to the confidence, motivation and organizational skills I gained, I successfully transferred same skills to my students.
Beedie School of Business at Simon Fraser University Master of Business Administration - MBA · (2017 - 2019)
Beedie School of Business at Simon Fraser University
Graduate Diploma in Business Administration & Management · (2015 - 2016)
Simon Fraser University
BA in Arts - Interactive Arts and Technology · (2003 - 2008)